K-pop girl group PURPLE KISS poses during an interview with The Korea Times at a studio in Gangnam District, Seoul, March 12. Korea Times photo by Yun Da-been

Known for its daring concepts, K-pop girl group PURPLE KISS has embarked on yet another endeavor, solidifying its unique identity within the music scene. This time, its members have embraced a narrative reflecting the energy of youth, resonating with the experiences of their own generation.

PURPLE KISS, comprising members Goeun, Dosie, Ireh, Yuki, Chaein and Swan, debuted in March 2021 with its first mini-album, "INTO VIOLET." The members captivated fans with their mesmerizing vocal range and electrifying performances, showcased in hits like "Ponzona" (2021), "Zombie" (2021), and "Sweet Juice" (2023).

Setting PURPLE KISS apart from its industry peers is the group's approach of embodying unique personas, such as witches and zombies, with each album release. However, the group's latest offering, "BXX," takes on a more relatable and contemporary vibe, appealing to a broader audience.

During a lively interview with The Korea Times at a studio in Gangnam District, Seoul, March 12, the members divulged insights into their latest album release, unveiling its refreshing charms.

The album "BXX" derives its name from the phrase "Best Friends Forever," where "FF" is creatively replaced with "XX" to represent the female chromosome. The members explained that the name serves as a tribute to the profound friendship shared among them.

"Our bond as members is incredibly strong. It's like an inseparable sisterly chemistry. That's why the album title was inspired by 'BFF,' which became 'BXX.' It's an album that demonstrates friendship and loyalty, especially between us girls," explained Goeun, the eldest member of the group.

PURPLE KISS members Dosie, left, and Goeun attend an interview with The Korea Times at a studio in Gangnam District, Seoul, March 12. Korea Times photo by Yun Da-been

The members' active involvement in the album production process, including songwriting, composing lyrics, and choreography, stands as a defining characteristic of the group. Chaein explained that this album integrates extensive input from all the members.

"We always want to give our all to each album, but this time around, our agency gave us more freedom to really get involved in the production ... In this album, our ideas really counted when it came to directing the music videos and styling the costumes. That's why we're exceptionally satisfied with the visual aspects of this album," Chaein pointed out.

The album's title track, "BBB," embarks on a journey of self-discovery, delivering a message of courage to the younger generations who may have lost their sense of identity under the weight of societal expectations.

"Until now, we've explored a variety of conceptual themes, including magical presences like witches and zombies. However, with our lead single 'BBB,' we aimed for a more lighthearted approach, creating music that fans can enjoy while simply walking down the street," Dosie said.

PURPLE KISS members Chaein, left, and Yuki attend an interview with The Korea Times at a studio in Gangnam District, Seoul, March 12. Korea Times photo by Yun Da-been

PURPLE KISS has made a significant impact on the global stage, notably with their debut tour "FESTA," which included 17 cities in the United States and concluded with Zepp tours in Tokyo last year. This international journey garnered enthusiastic responses from K-pop fans around the world.

Dosie revealed that she particularly admired the energy of the fans she encountered on the U.S. tour.

"The American fans were overflowing with energy. They sent such loud cheers that it was almost overwhelming in a good sense. Since they are physically far away from Korea, they probably came to our shows not knowing when they'll get to see us again. I think that's why the energy and cheers felt like the biggest I've ever experienced," Dosie said.

The group's Japanese member, Yuki, expressed her happiness, especially after performing in her home country.

"Every time we go to Japan, we are welcomed as if the Japanese fans have been eagerly waiting for us the whole time. It always feels so good. Especially during fan events in Japan, some fans prepare Korean to communicate with the members. However, when I communicate with them in Japanese, they seem particularly pleased, which I find really endearing," Yuki said.

PURPLE KISS poses during an interview with The Korea Times at a studio in Gangnam District, Seoul, March 12. Korea Times photo by Yun Da-been

Despite being in the industry for only three years, PURPLE KISS has managed to stun audiences worldwide with its flawless live performances. The members expressed that they continually strive to stand out in the industry by diligently honing their skills.

In particular, Swan disclosed her steady efforts to resemble Park Jung-hyun, a renowned American-born Korean female vocalist also known as Lena Park.

"Park's songs always include vocal details in every syllable, so every time I listen, it feels new and never fails to touch my emotions. I really want to learn from Park's skills and become a talented artist just like her," Swan said.

"Singing is definitely our group's strength. But we also do acknowledge that there are already so many singers out there with excellent vocal skills. Therefore, we are always striving to enhance not only our singing skills but also our abilities in songwriting, composing, and producing," added Ireh.

Swan of PURPLE KISS speaks during an interview with The Korea Times at a studio in Gangnam District, Seoul, March 12. Korea Times photo by Yun Da-been

Thanks to the members' relentless efforts, PURPLE KISS is already acknowledged as a group with a unique identity in the industry. However, the members are propelled by a continuous desire to evolve and refuse to rest on their achievements.

"Our team name suggests that different colors blend to create our signature color, purple. While we have our distinct hue, we also aim to bring fresh excitement with each endeavor," Chaein said.

"We aspire to be a group cherished for years to come. A group that leaves a lasting impression," added Swan.

These aspirations are closely tied to their hopes for the success of the latest album.

"Our greatest wish is to achieve our first win at a local music broadcast program. With our latest slightly quirky yet addictive song, we hope more people will tune into our music and get to know each member through our activities," said Dosie.