In a bid to foster cross-cultural exchanges and bolster economic ties, the Embassy of France in Seoul is gearing up to host the second edition of the ICC Immersion Korea program in 2024. This initiative follows the success of the inaugural event held in February 2023.

A fresh cohort of 15 innovative French companies from the ICC sectors (cultural and creative industries) has been meticulously selected for the program.

The official poster for the ICC Immersion Korea / Courtesy of Embassy of France in Seoul

These companies epitomize sectors with high potential both in Korea and France, ranging from cultural engineering to visual and digital arts, augmented reality (XR), audiovisual, webtoon, music and video games.

According to the embassy, the ICC Immersion program is designed to provide comprehensive support to the participating companies, aiding them in refining their strategies while facilitating immersion into the vibrant Korean ecosystem. This immersive experience not only promotes networking but also opens up lucrative business opportunities in the dynamic and innovative Korean market.

The program unfolds in two phases. Initially, a series of online webinars acquaint the selected companies with the ICC market in Korea.

The second stage of the program will be hosted in Seoul at Platform-L, where the French Cultural & Creative Industries Expo will unfold from July 3 to 5. During these three days, attendees will engage in B2B meetings, networking sessions, and have the opportunity to explore the booths of the 15 French companies.

Last year's inaugural edition attracted over 700 visitors and featured participation from 51 international panelists while conducting 125 B2B meetings which resulted in the development of 16 projects within six months post-event.

Managed jointly by the Institut Français and Business France Paris, ICC Immersion is part of the "Creating International Immersion Programs" initiative under France 2030, supported by the French State.