BSS, the trio subunit of K-pop chart-topper SEVENTEEN, is releasing its new album, "TELEPARTY," on Wednesday. The album's bold, election campaign-inspired visuals have sparked intrigue, with many drawing parallels to Korea's current political turbulence.
The unit — comprising members Seungkwan, DK and Hoshi — has taken on the role of political leaders in a series of teaser trailers, unveiled consecutively by the band's agency, Pledis Entertainment, a label under HYBE Labels, before the release Wednesday.
In promotional materials, the three deliver speeches from podiums, presenting their pledges in election poster-inspired visuals, portraying themselves as capable leaders offering comfort and encouragement to their fans.
While its concept appears to align with politics, the trio's agency has repetitively emphasized that the album's concept is entirely fictional.
The teaser trailers begin with the disclaimer, "This content was planned in the first half of 2024 and bears no relation to actual persons, events, organizations or settings," a move that appears to be a measure to avoid any backlash given Korea's fraught political climate.
BSS' upcoming single album, featuring the title track "CBZ (Prime Time)," marks the unit's first musical return since the album "SECOND WIND" in February 2023. The previous release, featuring the hit single "Fighting," saw immense success, solidifying the trio as a standout unit within SEVENTEEN.
In a press release on Wednesday the BSS members shared that all three members contributed to penning the album's lyrics, expressing their hopes for the new project.
"We hope this album gives everyone even a little bit of energy," the trio said. "It's been nearly two years since our last release, so we'll be cheering you on with even more energy. We hope you start 2025 happily with us, BSS. Please enjoy this album."
Korea has been experiencing political disarray since Dec. 3 when President Yoon Suk Yeol declared martial law, which the National Assembly overturned in just a few hours through a resolution.
The National Assembly impeached Yoon 11 days later, suspending his executive powers.
Yoon is currently facing an arrest warrant for not complying with the Corruption Investigation Office for High-ranking Officials' request to appear for questioning.