Samsung SDS CEO Lee June-hee speaks during the company's media demonstration at CES 2025 at the Las Vegas Convention Center, Wednesday (local time). Korea Times photo by Nam Hyun-woo

LAS VEGAS — Samsung SDS revealed corporate automation services based on generative artificial intelligence (AI) at the CES 2025 tech trade show in Las Vegas, Wednesday (local time), showcasing its ability to automate tedious and time-consuming office tasks, such as mass data set comparisons, at ultra-fast speeds.

During the tech fair, the IT service company revealed three generative AI-powered solutions for corporate automation — videoconferencing and co-working tool Brity Copilot, chat-based AI tool FabriX and workflow automation service Brity Automation — while demonstrating actual use scenarios at its booth.

Released last April, Brity Copilot is a co-working tool that encompasses email, messaging and videoconferencing, all assisted by generative AI.

During a demonstration, Samsung SDS showed a video call between Korean, English and Vietnamese speakers, all of whom were provided with live transcriptions and voice translation. The company said it is the world's first multilingual videoconferencing tool capable of translating and interpreting more than three languages simultaneously.

Brity Copilot is also integrated with agentic AI, functioning as an assistant that can handle additional tasks, while the user focuses on other activities. During the demonstration, while the presenter was on the video call, the AI assistant automatically responded to messages inquiring about the presenter's schedule and updates made during the call.

Brity Copilot, which has 180,000 users around the world, now offers live transcriptions for 10 languages including Korean, English, Chinese, German and Spanish, while translating 15 languages.

Samsung SDS officials demonstrate co-working tool Brity Copilot at the company's booth during CES 2025 at Las Vegas Convention Center, Wednesday (local time). Korea Times photo by Nam Hyun-woo

FabriX is a large-language model based generative AI, which looks similar to ChatGPT, but is more centered on generating answers based on knowledge compiled in a company database.

It is a multi-agentic AI, which has a leader agent and multiple teammate agents each specialized in specific functions.

During the exhibition, Samsung SDS demonstrated how its AI could generate an analysis report for a hypothetical smartphone company looking to expand into markets abroad.

When the presenter asked FabriX to first come up with an analysis of the company's quarterly sales, promotional expenses and the correlation between them, the leader agent searched for the appropriate agent and choose a code interpreter agent, which coded data analysis metrics. Based on the data, different agents asked each other questions, and the lead agent generated the most appropriate outcomes.

Through this process, the presenter was able to create a draft version of the report, containing market trends, past sales track records, achievable sales targets and feasible promotion strategies, within five minutes. FabriX is now used by more than 100,000 users in more than 70 companies.

Samsung SDS' FabriX generative AI creates answers based on a user's request during a demonstration at the company's booth during CES 2025 at Las Vegas Convention Center, Wednesday (local time). On the right side of the screen, multiple AI agents are having discussions over the user's request. Korea Times photo by Nam Hyun-woo

Brity Automation is an automation tool that creates software that can do repetitive work. For this, Samsung SDS demonstrated an actual case of an export company currently using Brity Automation, which created software to monitor regulatory updates of a market overseas and indicate which of the company's products need to be adjusted to comply with updated regulations.

The presenter said it took seven employees at the company 12 weeks to do the same work, but Brity Automation generated the reports within a week. Samsung SDS said Brity Automation is now used in 310 companies and public institutions.

Samsung SDS CEO Lee June-hee said sales of the three automation tools are now on track following their official release last May. He added, "Samsung SDS will support customers' innovation through hyperautomation."