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Nespresso launches new campaign

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Nespresso Korea CEO Park Sung-yong, left, poses with actor Kim Go-eun, who is the capsule coffee company's ambassador, during a press conference in Seoul, Wednesday. In front of Park is Breville's espresso machine for Nespresso capsules. The cake in front of Kim, presented to her by Park at the event, is inspired by the company's new commercial. The pair promoted Nespresso's new commercial during the media event that the company decided to hold only in Seoul and New York. On the same day, Nespresso released the commercial online, which stars Kim and actor George Clooney, who worked together for the brand's previous campaign in 2023. Courtesy of Nespresso Korea

Nespresso Korea CEO Park Sung-yong, left, poses with actor Kim Go-eun, who is the capsule coffee company's ambassador, during a press conference in Seoul, Wednesday. In front of Park is Breville's espresso machine for Nespresso capsules. The cake in front of Kim, presented to her by Park at the event, is inspired by the company's new commercial. The pair promoted Nespresso's new commercial during the media event that the company decided to hold only in Seoul and New York. On the same day, Nespresso released the commercial online, which stars Kim and actor George Clooney, who worked together for the brand's previous campaign in 2023. Courtesy of Nespresso Korea

Ko Dong-hwan aoshima11@koreatimes.co.kr


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