Actress Keum Sae-rok / Captured from Keum's social media

Popularity continues to rise for the "demure look," a key fashion trend in 2025. Derived from the English word "demure," which means "modest" or "quiet," the style emphasizes elegance through neat and sophisticated styling rather than excessive exposure or bold color choices.

First mentioned in a viral video by a social media creator last year, the "demure look" quickly became a dominant trend in the fashion industry. Even with the start of the new year, it remains a favored style. The core of the look is to highlight a calm, refined and sophisticated vibe, often incorporating neutral and luxurious colors such as beige and brown alongside a monochromatic palette.

Instead of form-fitting or revealing silhouettes, the "demure look" favors relaxed and flowing fits. To enhance its sophisticated charm, the style pairs clean and minimalistic details rather than extravagant embellishments.

Actress Keum Sae-rok / Captured from Keum's social media

For those interested in trying the "demure look" but unsure where to start, actress Keum Sae-rok's everyday outfits serve as great inspiration. Recently gaining attention for her stylish and elegant daily fashion, she frequently showcases various interpretations of the trend.

Keum combines muted tones such as black, brown and beige to create a chic "demure look." To avoid a plain appearance, she incorporates subtle accessories or bags for added flair. Additionally, she opts for garments with pleats, pintucks and wrap details — elements that enhance a refined and luxurious feel without being overly flashy.

With its emphasis on understated sophistication, the "demure look" continues to make its mark in the fashion industry.

This article from the Hankook Ilbo, the sister publication of The Korea Times, is translated by a generative AI system and edited by The Korea Times.