Kyrgyz Ambassador to Korea Aida Ismailova speaks of the importance of Korea-Kyrgyzstan relations during the "Why Kyrgyzstan?" book launch event in Seoul, Tuesday. Korea Times photo by Kim Hyun-bin

Kyrgyz Ambassador to Korea Aida Ismailova emphasized the importance of strengthening cultural and tourism exchanges between Korea and Kyrgyzstan during a recent event celebrating the launch of the book "Why Kyrgyzstan?"

"Kyrgyzstan is a country renowned for its majestic mountains, clear lakes, rich culture and warm hospitality," Ismailova said. "While it is not yet widely known among Koreans, those who have visited even once would have been deeply impressed by its beauty and uniqueness."

The new book, written by Cho Yong-pil, serves as more than just a travel guide, the ambassador said.

"This book is the result of longstanding interest, numerous journeys and deep respect for our shared history and culture. It is not merely a travel guidebook — it serves as a bridge of friendship connecting our two nations. It is a valuable work that introduces Kyrgyzstan to Korean readers, showcases its soul and traditions and presents opportunities for tourism, cooperation and cultural exchange," she said.

Kyrgyzstan's strategic geographical location as a gateway to Central Asia, coupled with its potential as a source of natural resources and a market for investments, are key factors for Korea.

Ismailova highlighted Kyrgyzstan's growing tourism industry as a key driver of economic development and regional cooperation.

"The development of the tourism industry goes beyond simply showcasing natural and cultural resources. It also serves as an important path for sustainable economic growth and fostering exchanges between people," she said. She highlighted the collaborative efforts of Central Asian countries in promoting the region as an integrated tourism brand. "Kyrgyzstan, Kazakhstan, Uzbekistan, Tajikistan and Turkmenistan are working together to market Central Asia as an integrated tourist destination. Through these efforts, Korean travelers will have the opportunity to experience the diverse cultures, traditions and unique natural landscapes of this region."

Reflecting on Kyrgyzstan's national identity and historical legacy, Ismailova spoke about the country's aspirations for the future.

"Our Kyrgyz Republic is confidently advancing to a new stage of development, drawing strength from our people's spiritual and cultural heritage as well as our long historical experience."

The ambassador underscored the importance of sharing Kyrgyzstan's unique history, spiritual values and cultural pride with the international community.

"National pride begins with understanding and respecting a nation's history, language and traditional cultural values," she said. "Today's event plays a crucial role in strengthening national identity and fostering patriotism, not only domestically but also internationally."

Concluding her remarks, Ismailova expressed optimism about the future of Korean-Kyrgyz relations.

"I firmly believe that the publication of this book will bring our two nations even closer, enhance mutual understanding and contribute to the development of the tourism industry," she said. "I hope today's event marks the beginning of a new chapter in strengthening the friendship between Kyrgyzstan and the Republic of Korea."