Meyle logo / Courtesy of Meyle

German aftermarket auto parts manufacturer Meyle AG said Thursday that it will launch official communication channels and expand marketing activities targeting import car customers in Korea.

Meyle is the flagship brand of Wulf Gaertner Autoparts AG, a Hamburg-based premium auto parts manufacturer specializing in components for steering systems, drivetrains and hybrid and electric vehicles (EVs). The company supplies high-performance aftermarket parts to a wide range of global luxury automotive brands.

Since entering the Korean market in 2016, Meyle has been operating its premium repair service network under the name Meyle Auto Service. The company currently operates 61 service centers nationwide, offering vehicle maintenance and repair services tailored to imported vehicles.

Meyle said its renewed focus on communication and outreach is aimed at meeting the evolving expectations of Korean import car drivers, whose numbers have grown significantly over the past decade.

The company also noted that by offering top-tier repair services from a globally recognized parts manufacturer, it aims to increase trust in Korea's aftermarket auto parts sector and offer premium experiences to local import car owners. (Yonhap)