|model promotes Samsung Electronics' transparent organic light-emitting diode display video wall set up at the BMW Driving Center on Yeongjong Island, Incheon, in this file photo. / Courtesy of Samsung Electronics|
By Yoon Sung-won
Samsung Electronics said Sunday it was showcasing a transparent organic light-emitting diode (OLED) display video wall at the BMW Driving Center in Yeongjong Island, Incheon.
The electronics maker said it plans to develop and release more diverse commercial displays using transparent OLED technology.
"Beside transparent OLED, we will continue to develop innovative new products," Samsung Electronics' video display division head Kim Seok-ki said.
"We will also work to provide diverse displays that meet demand from the commercial sector in the future."
As the market for commercial displays is expected to record an average of 19 percent annual growth until 2019, the company has maintained its leadership in this sector for seven consecutive years.
The BMW Driving Center was opened in August 2014 as the first of its kind in Asia to promote the German car maker's brand and latest automobiles.
Samsung Electronics set up 55-inch transparent OLED displays in the form of a large video wall to promote BMW's cars.
This type of display was unveiled during the Consumer Electronics Show 2016 in Las Vegas earlier this month. It supports a 45 percent transparency rate and 100 percent Adobe RGB color, the company said.
Samsung Electronics said the new display will allow visitors look up information on a car as if they are driving one without having to actually do so. It expects that the display will be particularly effective in promoting functions and capabilities of new cars.